[ we've got your back ]

An initiative that involves a small handout detailing 5 stretches for taxi drivers to do that help combat the physical stresses of sitting stationary behind a taxi wheel for such long periods of time.

[ we’ve got your back ] Time For an Update

If you follow us on Social Media you would have seen all our We’ve Got Your Back adventures as we head out around Dubai with our friends at FitnessLink to hang-out with, and give health and fitness advice to the cities legendary taxi drivers. It’s about time we updated the world on all the goodness […]

[ We’ve Got Your Back ] Putting It Into Action

Sometimes the best measure of a [sameness] projects goodness is the buzz everyone is on after it has finished. Even though we were exhausted, sweaty, and ready for a nap, the excitement levels after our first proper We’ve Got Your Back adventure were pretty high. First though, a quick explanation of We’ve Got Your Back […]

[ we’ve got your back ] Is A-Go

We’ve Got Your Back is ALIVE! The latest [sameness] project is hot in the hands of a few Dubai taxi drivers after the first trial handout. We’ve Got Your Back is a small handout detailing 5 stretches taxi drivers can do to help combat the physical stresses of sitting stationary for such long periods of […]

[ we’ve got your back ] Introducing

Introducing the newest [sameness] project – We’ve Got Your Back – adding a little exercise into the mix of Dubai taxi drivers. A twelve hour shift is quite common for Dubai taxi drivers, and unfortunately, doing it for seven days a week is also quite common. That’s a huge amount of time sitting in one […]